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Early spot gold action indicates something is afoot in the gold market. Hitting an absolute record of $1,164 mere minutes ago, the momentum chasing algo funds are now in the picture, set to do to gold what they have been doing to the S&P futures and the SPY day after day for months now: if little volume will cause a move, look for the momentum chasers to crawl out of the woodwork. Yet the key factor determining today's gold price: Comex gold option expiration later today. Over the past several weeks, speculators have accumulated a 3 million ounce option position with a $1,200 strike. With gold flying on the tiniest gust of speculative mania, the possibility that we may see a 1,200 handle on gold seems less and less improbable.
After a 3-year stint as director of product development for innovation retailer Brookstone, David Laituri decided that it was time to strike out on his own. He remembers a pivotal get-together at a local Denny's with his future business partner, Tim Trzepacz, a former Brookstone colleague. 'Why is it that sound systems today are all cheap plastic boom boxes?' he remembers discussing with Trzepacz. 'It's like everyone is simply adding more plastic to an iPod.' The dialogue quickly moved from idea to cost to schedule to resources--and Vers was born.
Both innovators agreed that good design was critical but that Vers sound systems had to sound awesome as well. And finally, they wanted to make significant progress in sustainable design. They envisioned a sharply crafted, great-sounding audio line that would also reduce the environmental impact that the production of these products has caused.
For inspiration, Laituri harked back to a 1955 Zenith radio that he bought at a garage sale when he was 12. 'It still works, still looks great, and it's followed me everywhere. You can't say that about many electronic products today,' he says. 'It's the wood that makes you want to hang on to it and take care of it.'
WOOD IS GOODLaituri and Trzepacz knew that injection-molded plastic was environmentally insensitive, but it was audiophile friends who clued them into a dirty secret of plastic: it sounds lousy. 'With sound system design, every material has a resonant frequency,' Laituri explains. 'Plastic sounds 'tinny,' causing most manufacturers to artificially tweak the bass and treble try to hide the unwanted contribution that plastic makes. Wood, by comparison, has a resonant frequency similar to voices--it sounds warmer, more natural. Have you ever seen a plastic violin? There's a reason for that.'
While wood is material of choice for high-end speaker manufacturers, it can be a real challenge. Laituri and Trzepacz began investigating, climbing further and further up the supply chain and even visiting a stringed instrument factory to see what they could learn about mass-producing a hand-crafted wood acoustic product. They quickly realized this wouldn't be a one-stop, turn-key project; they would need to assemble their own team of manufacturing specialists.
Calling on their long list of friends in Asia, they sought out ways to not only meet their product specs but address their impact-reduction goals as well. They found their perfect fit in a factory that produced old-school wood speaker cabinets. 'With the introduction of iPod and all the plastic sound systems that followed it, their business was beginning to flatten out,' says Laituri. 'We worked with them to perfect the engineering of our cabinet--they had a lot of ideas to contribute.' Wood cabinets, they quickly learned, are more time-intensive to produce. It takes about seven days to craft a Vers cabinet compared to less than a minute for an injection-molded plastic enclosure.
TREES BEFORE THE FORESTEarly on, the wood cabinet manufacturer introduced Laituri and Trzepacz to their wood material suppliers. The ideal acoustic construction for their cabinet would be a hardwood veneer over a medium density fiberboard core--similar to ultra-high-end speakers. Local eucalyptus and pine plantations (essentially tree farms) supplied the wood material in the fiberboard. The fast-growing trees were regularly harvested and replanted. After a bit of research, the manufacturers learned that their speaker-makers were using hardwood from the U.S.--from family-owned mills, several of which were more than 100 years old. These mills owned and managed their their own walnut and cherry forest stocks but pulled 80% of their wood from trees removed for development or felled by storms. With the addition of locally-sourced bamboo veneer, they were convinced that their wood was coming from sustainably-managed stock.
'Since we do a lot with wood, we've decided to keep our environmental efforts tied closely to trees, their lifetime carbon-sequestering capability (1.5 million lbs of CO2 per tree) as well as their amazing renewability,' says Laituri. 'We can transfer a lot of knowledge to our customers very quickly that way.' With that in mind, customers can elect to plant a tree on the Vers checkout page to offset the lifetime carbon produced powering four Vers systems over their lifetime. For every tree a customer plants, Vers matches it 1:1. A surprising 18% of customers have chosen to plant a tree; one customer planted 20.
This year, they decided to attempt a 100:1 tree-replanting effort. Having audited wood use (including process scrap) from the very beginning, Vers also came up with a conservative average 'yield' for a tree in terms of hardwood veneer and lumber. And they've partnered with the Arbor Day Foundation and the U.S. Forest Service for a unique new program. By the end of this year, Laituri estimates they will have replanted close to 1,000 trees between all of their programs. 'We're excited to be able to put back more then we use,' he says. 'A lot more.'
RECYCLE, REPAIR, REPEATAnother concern of Vers was end-of-life electronics recycling. Many consumer electronics companies have introduced take-back programs lately, but Vers wanted take it to the next level. 'So we assumed in integrated take-back program was a given,' says Laituri. They chose to not only take back a Vers system at the end of its life but to recycle customers' unwanted iPod sound system as well, rewarding them with a $30 discount coupon towards a new Vers system. All of the waste is then recycled under the Basel Action Network accords, assuring that these materials will not be exported to developing countries--an ugly problem with consumer electronics waste.
From their hands-on sustainable material selection to responsible e-waste recycling, the wide impact that Vers is having on the world of consumer electronics may be relatively small due to their start-up size, but to Laituri and Trzepacz it's simply part of their founding mission. 'Our size doesn't carry much weight with a factory; we're not always able to make the changes we would like, as fast as they should happen. Large companies like Sony or Motorola can make larger changes faster, and if what we are doing prods or inspires them to do more, great--we welcome more partners.' says Laituri. 'Making a difference is far more challenging--and rewarding--then simply making a product.'
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A new week begins in trade2save’s new office! We start this chilly Monday with exciting news announced from recycling website “letsrecycle.com” regarding the global fight against ewaste crimes. As a major step forward in this battle, Interpol has begun international action to face illegal e waste exportation/dumping. While this new initiative involves many countries’ agencies and commitments, the UK’s Environmental Agency (EA) will be in charge of the operation.
Chairman of the EA, Chris Smith, already has quite a track record in the fight against e-waste, as the EA is currently involved in 8 investigations regarding illegal e waste exporters and has made 12 arrests, making him a more than qualified leader for this international effort.At the moment the new Interpol e waste force will focus on countries already subject to much dumping such as Ghana, Nigeria, China, etc. in order to prevent further illegal waste.
This is great news, and trade2save is excited to hear that this major international problem is getting an appropriate major international response. Trade2save has faith in the EA to lead this new task force as it’s previous endeavors have received recognition and praise even from out own Environmental Protection Agency (which is also to be included in the Interpol force). Hopefully with more investigation, pressure, and legal action, e waste criminals will punished for their hazardous, toxic crimes against the environment and humanity.
While this may seem like our daily plug, trade2save encourages our readers not to wait idly for government agencies to fight our battles for us! Make sure you do you part and recycle your ewaste at reputable recyclers (do your research and pay the fee!) Furthermore, if your electronics are still usable, give them to somebody who can use them or sell them! By lowering electronic product demand we can all do our part in this e waste fight by lowering the amount of waste produced. While we clean up our wasteful habits, Interpol can clean up the criminals who take advantage of our old gadgets.
E-Waste Recycling with the use of biological decomposition elements to extract metals and other elements for reuse.